Events Live Streaming
In the following article we’ll discuss about a very important topic that’s “Events live Streaming” let’s discuss within the article given below:
With platforms like Facebook Live, YouTube live and Periscope on the rise, it’s more important than ever to really understand how video could play a role at your event.
Video has actually been part and parcel of the event tech landscape for the past many years. Offering the perfect means of creating a record of your event, and providing great content to display on screens at the venue and populate websites with, a video has become an important and versatile marketing tool.
Video technology has actually moved on thanks to the popularity of apps like Facebook Live as well as Periscope, live video streaming has actually brought zero cost broadcasting into the mainstream, creating new as well as exciting opportunities for the live events industry.
One of the biggest misconceptions is that live streaming only makes sense for large events…
Live video is really a worthy investment for several types and sizes of events — including small concerts or corporate events that actually need to achieve a worldwide reach.
If your event is at capacity, live video is actually a excellent way to expand the event (and your brand) beyond the room. In fact, live streaming might actually be most appealing to small events with an attendance cap, so you’ll be able to maintain an intimate experience while reaching a broad audience.
Live video for event marketing has actually gone from a tactic to a way of life. We’ve the technology to share live video with anyone, at any time. But we’re also living in a time of unprecedented access to content. For brands to actually cut through the noise – be it through events or video content, the quality must be really superb.
As consumers are more and more accustomed to watching video when and where they require, their expectations for live streaming will shift that way, too. In fact, one report found that 47% of live streaming viewers are watching more live video than a year ago. Through live video, consumers can actually connect with brands in a much more authentic, immediate as well as spontaneous way.
Brands and organizations of all sizes want to reach customers and employees around the world, face-to-face, in real time to share their most enjoyable moments. So much, in fact, that these businesses are investing more in live video than ever before, with 28% of marketers spending more on live streaming video than in years past.
Many brands and publishers are already experimenting with live streaming their events in a variety of ways outside of traditional events and conferences:
- Behind-the-scenes video for loyal fans and audiences.
- Q&As and direct conversations with customers or social audiences.
- Special product announcements or launches.
- Influencer partnerships where a brand actually features a guest speaker on the stream.
Live streaming has gone from being an asset to a critical and indispensable part of any communication and go-to-market strategy. Brands will live stream a diverse set of media formats, from 360° video to completely narrative live events. In an modern age of authenticity, viewers actually expect live video experiences. As we’re seeing, “live” can actually apply to a variety of ideas that we would have never previously considered.
Some Interesting Facts:
- 30% of individuals who watch a livestream of an event will attend the same event in person the following year
- Live streaming your event doesn’t really have to be expensive, in fact, there are many options for this on a budget like using Facebook live from a smart device.
- 52% of marketers named video as the content type with the most effective ROI
- Increased engagement, according to Facebook Live, users actually watch live video 3x longer as well as comment 10x more than recorded footage.