5 Tips for a Fashion Catalog Shoot

In the article given below we’ll be discussing an important topic that’s “5 Tips for a Fashion Catalog Shoot” let’s discuss it in detail:

If you have ever actually been assigned a catalog shoot for a whole day that too for an a really big retail brand, you most likely know all about the hectic process, particularly if you are not working with a producer who deals with everything. Besides, a catalog shoot actually consists of numerous syeps starting right from creating the concept to actually delivering the end product i.e. the final images, and if you don’t really have a producer ready for you, following are some tips that you simply ought to consider before you actually start shooting.

Tip 1: Client Meeting and Production

If you’ve got a new potential client, tell them about you and your team’s workflow during a shoot day so as to convince them about meeting the deadline. While the overall pricing and your portfolio are the 2 important factors for you to be hired, additional details might actually be useful to be selected. So, having a couple of various scenarios ready for both the concept and pricing could be handy.

Assuming that the majority of the photographers aren’t lucky enough to work with a producer, they need to make their shoots’ production on their own. While this sounds disadvantageous, the reality is mostly the opposite. Surely the pricing is the key once again, and unless your client isn’t a giant Italian fashion brand, nobody cares if you’re working with a producer or not, cause all they need is to get the shoot done and also the images received on time. And, if your client is actually a major Italian or British fashion brand, then you’ll already be working with a producer and in the meantime your representatives will be handling all the mess. Anyway, depending on your concept, even it’s a white-background studio shoot, finding the appropriate make-up artists, hair stylists, and models within the client’s production budget will be your responsibility. Just don’t forget to add your commission to your daily rate for your efforts and time.

Tip 2: Casting

Different model agencies have different policies about castings; While most agencies don’t charge for castings, some might, so before spending your production budget, make your pre-selection by asking the agencies to send you the photos (or “Polaroids” and “set cards” in agency jargon) of the available models in town, and share with your client before your second meeting. When the second meeting comes, try to arrange the casting with sample products from the client and shoot your own casting photos. this may assist you and your client decide afterwards.

Tip 3: Concepts and Creating a Mood Board

Before the shoot day, create your own mood board along side your stylist, depending on the client’s approved brief. While this may assist you during the shoot in terms of posing and inspiration, it’ll also help the make-up artist and hair designer with getting the general concept. Always remember, on the shoot day, nothing exists before you and your team start creating, therefore, you’ll need all types of visual references so as to achieve the desired result.

Tip 4: During the Shoot and selection the pictures

There is one simple rule that eases the postproduction flow: always attempt to fix the issue during shoot, and avoid leaving it to the retouching. Most photographers skip this because of stress or laziness, but spending 5 seconds on fixing a garment on the model can prevent spending 20 minutes in Photoshop. Therefore, always try to fix a issue on time.

Your client could also be experienced in selecting the pictures but you’re the photographer, so if your client selects a bad photo, suggest alternative shots and explain from a photographer’s view. Because at the end of the day, your final work will actually be remembered as a reference and also it’ll be a part of your portfolio for your future clients.

Tip 5: Retouching

Most of the final images are used online, but there are still a majority who also use prints. Therefore, before proceeding to the retouching process, start with the colour management considering the printing and digital use of the photographs. This is often the part where everything can be messed up easily. Imagine you’re shooting a denim catalog with 40 different tones of blue and your client wants to see the correct colors as much as they really can. It’s not impossible with the proper workflow. All you’ve got to do is have a color managed workflow that includes use of color charts during the shoot and color calibrated monitors during retouching.

If you’re not working with a third-party retoucher, then most of the time you’ve to deal with hundreds of images. This might sound scary but creating your own actions and workflow for the particular shoots may be helpful. If it’s a single background color look book shoot, then you’re expected to actually keep the overall tones and contrast the same throughout all the photographs. Another challenge is keeping the background tones indistinguishable as colorful garments may reflect their colors and cause tinting on the background. To avoid different toned backgrounds in a series of images, you’ll need to make local adjustments. And eventually, before delivering the pictures, it’s better to check all the photographs once again for any issues. 

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